Link to Problem Solving Selling.
In our sales training, we draw critical connections between problem solving skills and consultative selling skills. In an era where clients are highly sophisticated, salespeople must provide a higher level of value to their clients. The Baron Group’s model helps salespeople leverage problem solving approaches and skills to optimally position them first as advisors with their clients and then as salespeople. By transforming the sales process into a problem solving process, both salespeople and the organizations they represent will achieve a more sustainable competitive advantage.
Sophistication of Skills
Our intellectual delivery is never insulting to even the most sophisticated audience, yet the concepts and skills are simple enough to apply. The Baron Group skills fall into five categories: interpersonal, communication, presentation, facilitation and problem solving.
Use of Video
The use of video in training allows participants to view themselves in a way that merely performing a role-play does not. It is consistently rated as the best part of each program as it allows participants to immediately feel the effectiveness of the skills as they are appropriately applied, and the missed opportunities that can occur when they are not. It is non-punitive, but—at the same time—participants inevitably increase their self-awareness. This self-reflection greatly increases the likelihood that newly developed skills will be applied post-training.
Large Group Delivery
The Baron Group has a unique design that enables companies to train large groups of people simultaneously, while maintaining the participant’s experience of a 6:1 trainer/trainee ratio. This is both cost and time efficient as everyone learns the same thing at the same time. While guaranteeing consistency and providing excellent opportunities for team building, this design also allows for senior management participation. For example, if The Baron Group is working with a group of 72 participants, the group will be divided into tables of six, with a total of twelve facilitators from The Baron Group leading the sales performance training program. Individualized experiences result.
Quality of Instructor
The Baron Group offers only the highest quality facilitators with accomplished backgrounds. Each of our consultants has significant corporate, selling and training experience. They are highly credible with all audiences and have dynamic personalities with which participants can easily relate.
A client of The Baron Group famously described The Baron Group differentiation as the way that participants “feel” upon completion of a business sales training program. In many ways, the experience is magical. Participants know they have learned new skills they can apply immediately. Their self-awareness has increased, they have more confidence in their ability to do their job and they feel better about their role as salespeople. Critically, they have also seen that there is no “right way” to sell and that varying styles can be equally successful. In the long run, they feel better about their company for having made the investment in them, and they have had lots of fun throughout the program.
To speak with one of our Director of Sales, call (203) 247-4119. To contact our main facility, call (203) 227-7907. We look forward to speaking with you.