Our Team
Each of our Training Consultants has significant corporate, selling and global sales training experience. All of our consultants are highly credible with diverse and senior audiences, and share dynamic personalities with which participants and clients alike can relate.
Many of our trainers are former clients of The Baron Group and have participated in one or more of our programs in other career situations prior to joining our business sales training company. Take a moment to learn more about our team and how their skills and experiences can help your business reach its sales goals.
Eric R. Baron, Founder & CEO
Eric R. Baron, a sales process consultant and special events speaker, has spent more than 30 years in sales, sales management and sales training. His diverse background further includes significant experience in sales, sales training, creative problem solving and motivational team building. He regularly conducts programs ranging from small group training sessions to large group presentations. He is widely featured as a motivating keynote speaker, and routinely provides salespeople with insights that create a distinct edge over the competition by demonstrating how every sales call can be transformed into a problem solving opportunity.
Eric’s first book, Selling Is a Team Sport, explains how sales teams can become much more effective by applying proven problem solving skills to both internal strategy sessions and sales interactions. He believes passionately that everybody within an organization can and should contribute to the sales process. Eric’s theories on selling have been widely quoted in magazines and books, and he has appeared on both national radio and television.
Eric is an adjunct professor at The Columbia University Business School where he teaches “Entrepreneurial Selling” to MBA students. He participates in many of Columbia Business School’s programs for corporate executives.
An enthusiastic and inspired presenter, Eric has delivered hundreds of presentations to varied and diverse interest groups and companies. Included among them are ASTD (local and national), Training Magazine’s Annual HR Conference and Expo, Human Resources Planning Society, The American Marketing Association, The Bank Marketing Association, and the Institute of Management Consultants.
Originally with Union Carbide Corporation after receiving his Bachelor of Engineering degree from Stevens Institute of Technology, Eric held positions in Sales, Sales Management, Marketing, and Sales Training. In 1976, Eric joined Synectics® Inc., a Cambridge, MA. based consulting firm that specializes in creative problem solving and innovative teamwork. During his tenure with Synectics, Eric designed and taught problem solving and team building courses and was Vice President of Sales and Marketing.
Eric’s experience at these two organizations led him to co-found Consultative Resources Corporation (“CRC”) in 1981, a consulting firm that researches the sales process and teaches a variety of sales and sales management courses. He played a key role in dramatically growing the company while building an impressive client list.
Eric served as President of CRC until founding his own firm, The Baron Group, in 1992. The Baron Group, a research-based consulting firm, ventured into more targeted areas that focus on the sales process including team selling, advanced selling skills and sales management principles. He continued to emphasize how problem solving and selling are closely related, and how applying increasingly important throughout the competitive marketplace. The approach that he developed merges these two areas into a dynamic and innovative sales process, allowing salespeople to actively apply problem solving skills to selling and sales situations.
Clients are genuinely excited when they speak about Eric’s extraordinary energy, ability to command participants’ attention and enthusiasm for his subject. Moreover, clients are equally complimentary about his ability to identify both with his audience and the corporate situation, his talent for generating active audience interaction, and his total command of the subject matter at hand.Eric lives in Weston, Connecticut with his wife, Lois. He has two grown daughters, Andrea and Deborah, who live in Dobbs Ferry, NY, and Boulder, Colorado, respectively, and is a grandfather to Logan Max and Sage Olivia. Besides his family, his passions include baseball, fly fishing, presidential politics, cabinet making and running.
Troy Fowler, Sales Director
Troy Fowler is the Sales Director at The Baron Group. He works with clients to identify critical sales challenges, consults with clients to create ideas and solutions that will play a key role in developing sales training to support the client’s strategy and increase sales performance.
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Ralph Bellrose, Senior Consultant
Ralph Bellrose received a Bachelors degree in Chemical Engineering from Stevens Institute of Technology in Hoboken, New Jersey and an MBA from Xavier University in Cincinnati, Ohio. Mr. Bellrose spent 32 years with Union Carbide Corporation and held positions in Sales, Personnel Training and Development, Sales Management, Marketing, and Product Management.
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Greg Conderacci, Senior Consultant
For more than three decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive and more rewarding lives. His private consulting firm, Good Ground Consulting LLC, is dedicated to helping organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks. He teaches marketing at the Johns Hopkins University Business School and serves on its Business Advisory Board. Read more…
Laura Daley-Caravella, Senior Consultant
Laura Daley-Caravella has 15 years of experience in the design and delivery of skill development training programs and seven years practical management experience in the financial services industry. Her expertise in experiential learning includes team building, meeting management skills, problem solving, negotiation skills, selling skills, strategic planning, sales management, influencing skills, presentation skills, management and coaching skills, and trainer training skills. Read more…
Tom French, Senior Consultant
Tom French is a senior trainer, coach and has extensive experience selling training for The Baron Group. He works with customers to identify and address critical sales effectiveness challenges, consults with customers to assure the maximum impact is achieved from training initiatives, and facilitates Baron Group programs. Read more…
David E. Hauer, Senior Consultant
David Hauer has devoted the past 25 years to selling and marketing products and ideas for major international packaged goods companies. After receiving his MBA, Mr. Hauer spent his first 10 years in marketing for Bristol-Myers, Inc. and Richardson-Vick, Inc. reaching the level of Director of New Products for the latter corporation. Read more…
Fred Lamparter, Senior Consultant
Fred Lamparter’s connection with Eric Baron and The Baron Group dates back to 1985, when Fred first used them in his capacity as Director of Worldwide Training at Ogilvy & Mather Worldwide, a global communications company providing advertising, direct marketing, interactive, promotion, and public relations programs to businesses and consumers.
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Laurence Ledgerwood, Senior Consultant
Laurence (Larry) Ledgerwood is a results-oriented trainer and consultant with over 30 years of experience including line management as well as designing, developing, and delivering value-based training programs. He has been especially successful in delivering facilitative, process-oriented training that depends on his ability to model the skills being taught. Read more…
BJ Ledgerwood, Senior Consultant
BJ Ledgerwood applies her more than 15 years of experience as a trainer, manager and leader of sales and customer service organizations to the challenge of moving her client’s people up the performance curve. BJ’s background as a trainer and human performance consultant includes, Consultative Selling, Team Selling, Sales Coaching, Customer Relations, Negotiations, Meeting Management and Project Planning and Management. Read more…
David Michelson, Senior Consultant
For the past 25 years, David Michelson has created and conducted seminars on topics including consultative selling and service, personal leadership, and management development. Mr. Michelson has provided programs for organizations such as Marriott Corporation, Polaroid, Coopers & Lybrand, and many other Fortune 500 corporations. He has adapted seminars to international cultures within North America and South America, the Middle East, and the Pacific Rim. Read more…
Tom McGuire, Senior Consultant
Tom McGuire has over 30 years experience with companies such as Richardson-Vicks, Ciba-Geigy and Novartis, designing, integrating and leading sales organizations. He is highly proficient in aligning company’s activities with visions, values and strategies. He has integrated numerous company and brand acquisitions, evaluated and deployed personnel, built new capabilities in such areas as category management, consumer insights and customer scorecards and exceeded targets. Read more…
Perrin Pearse, Senior Consultant
Perrin (Reggie) Pearse began his business career at age 18 when he took over the running of his family’s sales and distribution business. Steeped from such an early age in the dynamics and challenges of leading a successful sales organization, he brings over twenty years in leadership and sales to dynamic facilitation that incorporates the current research on relational intelligence. Read more…
Kent D. Reilly, Senior Consultant
Kent Reilly received his Bachelors degree from Trinity College in Hartford, CT. After service in the Merchant Marines, Kent joined Consultative Resources Corporation, a sales process and creative problem-solving consultancy in Darien, CT where he worked for nine years.
James Schwarz, Senior Consultant
James (Jim) Schwarz is a sales consultant and executive coach. Jim works with business leaders, organizations and business groups enabling them to achieve their strategic goals. His years on the front lines at leading, competitive organizations including PepsiCo and Carnation Company (now Nestlé) provide an awareness of the real issues faced by organizations and individuals. His approach to coaching and consulting combines this pragmatic business experience with his intuitive nature to provide actionable insights. Read more…