Who We Are
The Baron Group holds a unique perspective on consultative selling skills. Throughout our sales training, we infuse a traditional sales approach with skills from the world of creative problem-solving, and elevate a salesperson’s relationship with clients from vendor or transaction-oriented provider to that of a strategic advisor and trusted partner.
Relying on both qualitative and quantitative research, we have acquired a significant body of knowledge that drills down on why buyers buy and why successful salespeople succeed. The Baron Group helps create value added salespeople by solving business problems with combined industry and product knowledge and proven problem-solving and consultative selling skills.
Our dual focus is on the role of a salesperson as a problem solving resource to his or her customers or clients, and the sales manager as a critical and highly leveraged coach who helps assure sustained behavior change and improved performance.
The Baron Group was founded by Eric Baron in 1992. Prior to founding The Baron Group, Eric spent ten years as President of Consultative Resources, a firm devoted to training salespeople, five years at Synectics, Inc., an international consulting firm that researches and teaches creativity and innovative teamwork and eight years in sales, sales management, and sales training at Union Carbide Corporation.
The Baron Group’s services represent a combination of over twenty-five years of researching processes associated with sales and problem-solving.