Sales inquiries: 1.781.761.9000


Using highly effective customized training solutions, The Baron Group turns sales professionals into strategic problem-solvers and trusted advisers.

Participants learn practical processes and models backed by extensive research and immediately put them into practice in the classroom. Video recording and coaching ensure participants develop a heightened awareness of their personal style, delivery and impact.

Beyond just needs-based or consultative selling techniques, they’ll discover how to present more value by generating new ideas and innovative solutions that address your client’s pressing issues, opening up new pathways to revenue.

Working with us

All of our courses are tailored to your specific sales challenges and goals. Depending on group size, we can conduct your training in our state-of-the-art training rooms at our Westport, CT headquarters, or onsite at a location of your choosing.

Needs Assessment
We will work with you to identify the key sales challenges, business strategies, goals and skill gaps for both the sales force and sales managers.  We accomplish this through interviews, surveys, a needs assessment tool and a review of our findings to ensure that our recommendations support your objectives.

Training Audit
We will review your current sales training curriculum (if one is in place) to help identify next level training that will build on and support your existing sales training culture, or offer new ideas for developing a meaningful sales curriculum.

Request a needs assessment