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Eric R. Baron

Founder

Eric R. Baron, a sales process consultant and special events speaker, has spent more than 30 years in sales, sales management and sales training. His diverse background further includes significant experience in sales, sales training, creative problem solving and motivational team building. He regularly conducts programs ranging from small group training sessions to large group presentations. He is widely featured as a motivating keynote speaker, and routinely provides salespeople with insights that create a distinct edge over the competition by demonstrating how every sales call can be transformed into a problem solving opportunity.

Eric’s first book, Selling Is a Team Sport, explains how sales teams can become much more effective by applying proven problem solving skills to both internal strategy sessions and sales interactions. He believes passionately that everybody within an organization can and should contribute to the sales process. Eric’s theories on selling have been widely quoted in magazines and books, and he has appeared on both national radio and television.

Eric is an adjunct professor at The Columbia University Business School where he teaches “Entrepreneurial Selling” to MBA students. He participates in many of Columbia Business School’s programs for corporate executives.

An enthusiastic and inspired presenter, Eric has delivered hundreds of presentations to varied and diverse interest groups and companies. Included among them are ASTD (local and national), Training Magazine’s Annual HR Conference and Expo, Human Resources Planning Society, The American Marketing Association, The Bank Marketing Association, and the Institute of Management Consultants.

Originally with Union Carbide Corporation after receiving his Bachelor of Engineering degree from Stevens Institute of Technology, Eric held positions in Sales, Sales Management, Marketing, and Sales Training. In 1976, Eric joined Synectics® Inc., a Cambridge, MA. based consulting firm that specializes in creative problem solving and innovative teamwork. During his tenure with Synectics, Eric designed and taught problem solving and team building courses and was Vice President of Sales and Marketing.

Eric’s experience at these two organizations led him to co-found Consultative Resources Corporation (“CRC”) in 1981, a consulting firm that researches the sales process and teaches a variety of sales and sales management courses. He played a key role in dramatically growing the company while building an impressive client list.

Eric served as President of CRC until founding his own firm, The Baron Group, in 1992. The Baron Group, a research-based consulting firm, ventured into more targeted areas that focus on the sales process including team selling, advanced selling skills and sales management principles. He continued to emphasize how problem solving and selling are closely related, and how applying increasingly important throughout the competitive marketplace. The approach that he developed merges these two areas into a dynamic and innovative sales process, allowing salespeople to actively apply problem solving skills to selling and sales situations.

Clients are genuinely excited when they speak about Eric’s extraordinary energy, ability to command participants’ attention and enthusiasm for his subject. Moreover, clients are equally complimentary about his ability to identify both with his audience and the corporate situation, his talent for generating active audience interaction, and his total command of the subject matter at hand. Eric lives in Weston, Connecticut with his wife, Lois. He has two grown daughters, Andrea and Deborah, who live in Dobbs Ferry, NY, and Boulder, Colorado, respectively, and is a grandfather to Logan Max and Sage Olivia. Besides his family, his passions include baseball, fly fishing, presidential politics, cabinet making and running.